The Road to Recognition

The Road to Recognition Author Seth Price
ISBN-10 1940858364
Release 2017-05-09
Pages 275
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Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There's no simple shortcut. But now there's a remarkably useful roadmap featuring: An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success. 26 practical lessons to help you whether you're an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist Insights from professionals who are reaping the rewards of recognition



Out of the Box Owl

Out of the Box Owl Author Mary Shannon Moore
ISBN-10 1520167814
Release 2016-12-20
Pages 173
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Out of the Box Owl isn't your average marketing book: Mary Shannon Moore has expertly crafted something that will forever change the way people build and expand their businesses by leveraging the power that social networking provides. After 12 years of dedication and millions of dollars worth of profitable investments, Moore has revealed her proven marketing plan that guided her to becoming one of the leading realtors in Southwest Florida. She has fine tuned the exact strategies she used to build a massively successful brokerage in one of the most competitive markets in the world, and laid them out for you to take full advantage of. Moore went above and beyond with Out of the Box Owl. Every chapter is simply packed with value, including step-by-step instructions on how to implement online strategies that you can utilize to grow your business immediately. From choosing the most effective social media platforms for your business, to lead generation and converting your leads to sales at a rate you never thought was possible, everything is included for you to succeed. Here's a few more of the specific topics covered:Building your Brand and BusinessNetworking and Building RelationshipsHow to Reach Customers Far and WideHow to Minimize Advertizing CostHow to Boost Sales through EngagementHow to Enhance your Search Engine Ranking & Website TrafficThis book was written to help you develop an excellent understanding of online marketing, and give you the tools needed to act on the limitless opportunities that social media provides. You will learn what it takes in order to build a highly lucrative business that will truly stand the test of time, and how to take advantage of social media to develop profitable win-win relationships. It is important to note that the principles and techniques taught in this book are not exclusive to real estate; they're proven tactics that any entrepreneur can apply to grow their business.Out of the Box Owl will provide everything you need to know in order to execute on strategic online marketing techniques for your real estate ventures, and will guide you through the process of choosing your one most effective channel to start building. Remember, building a loyal client list is a marathon, not a sprint. Give yourself time to become consistent with your online marketing strategy, and start now!



Social Media Strategy

Social Media Strategy Author Keith A. Quesenberry
ISBN-10 9781442251540
Release 2015-10-22
Pages 256
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Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.



Hacking Growth

Hacking Growth Author Sean Ellis
ISBN-10 9780451497222
Release 2017-04-25
Pages 320
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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.



The Conversion Code

The Conversion Code Author Chris Smith
ISBN-10 9781119211907
Release 2016-02-11
Pages 192
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"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." Dan Stewart CEO Happy Grasshopper "The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement." Steve Pacinelli CMO BombBomb Capture and close more Internet leads with a new sales script and powerful marketing templates The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise. Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.



Smart Business Social Business

Smart Business  Social Business Author Michael Brito
ISBN-10 9780132731362
Release 2011-07-07
Pages 272
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This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”



Ninja Selling

Ninja Selling Author Larry Kendall
ISBN-10 1626342849
Release 2017-01-03
Pages 344
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Stop Selling! Start Solving! In "Ninja Selling," author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. "Ninja Selling" teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients." Ninja Selling" is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives."



Perk Your Sphere

Perk Your Sphere Author Liz Johnson
ISBN-10 1540755193
Release 2016-12-28
Pages 60
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You can do all the legwork needed to be a successful real estate agent, but it is impossible to do well in the industry if you don't remember its entire foundation: client relationships. Realtor Liz Johnson has created a system that not only will change the way you do business but also has a higher rate of return than you ever thought possible. Perk Your Sphere provides a new structure for success! Johnson's method has given her a fifteen-to-one return on investment in an industry where a four-to-one ROI is amazing. She grew her business without making a single awkward cold call. Instead of an aggressive but ultimately useless sales strategy, Johnson shows a better, more efficient way of growing your business and reaching out to clientele. Johnson offers systems for classifying clients and understanding who can give you referrals. She shows how-through personal branding, special events, giveaways, and more-you can make each client feel special and make sure your name immediately springs to mind when they think of real estate. Johnson's techniques won't simply make you "a Realtor" for your clients, but "the Realtor."



The HyperLocal HyperFast Real Estate Agent

The HyperLocal  HyperFast Real Estate Agent Author Daniel Lesniak
ISBN-10 0998354503
Release 2017-02-23
Pages
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#1 Best-Seller on Amazon! According to recent surveys the average real estate agent makes less than $10,000 a year and close to 90% of new agents will not last more than two years in the business. Fewer than 10% of agents will make over $100,000 and the majority that do have been in the business for decades. The average real estate agent sells 12 homes a year and for agents that are just starting out that number is less than four. In 2012 Dan Lesniak used a unique strategy to upend the industry trends. In his first year in real estate Dan had over 36 transactions totaling over $22 million in sold volume, making him one of the most successful rookie real estate agents ever on his way to taking over one of the most competitive market areas in the country, that had previously been dominated by agents with over 10 years experience. In The HyperLocal, Hyper Fast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets, choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market. Whether you are a new agent getting started or a veteran agent looking for more growth this book will show you how to do it using examples of how Dan did it in the hyper competitive Arlington, VA (Greater Washington DC) market. What Other Industry Leaders Have Said About the Book "I have been coaching realtors for 22 years. Dan is the best business man who sells real estate that I've ever seen. He has great systems, structures, and processes. That is what separates him from the rest!" -Rick Ruby - Core Head Coach One of my favorite sayings is "follow the yellow brick road." In this book, Dan clearly lays out the path to the Emerald City, avoiding all the dangers of creating your own way. In Dan's first year, he closed over $22 million in sales, a feat matched by only the tiniest fraction of real estate agents-regardless of experience. If you are looking for a step-by-step plan from someone who has done it, this is the book for you! -Pam O'Bryant, Chief Engagement Officer for Keller Williams Capital Properties, Contributor to Gary Keller's The Millionaire Real Estate Agent book There is no greater opportunity right now in the real estate industry than there is in the expansion market. This will require you to grow in your existing market and know how to expand in new ones. This book is a great example of how to rapidly expand in any market and is a must read for expansion team leaders. -Noah Ostroff, Chief Executive Officer of Global Living and Top Selling Keller Williams Agent Dan Lesniak is the real deal. He runs the most profitable real estate team I know of, hands down. If you want to compress time to achieve your goals, listen to this guy and take action now! -Jeff Latham, President of Latham Realty Unlimited with 275 homes sold annually Dan and I first met when he was just getting started in the business, and I have been blown away at how he was able to grow his brand so rapidly in a very competitive market. Dan's creative approach and tenacity has served him well, and he is a great example of how to commit and succeed as a young real estate agent. -Thad Wise, Senior Vice President with First Savings Mortgage Corporation and $100 Million Loan Officer Dan Lesniak is by far one of the brightest and highest-skilled real estate agents I have had the pleasure of working with; his strategies for his clients are brilliant! Dan has succeeded in one of the most competitive markets in the country, while also growing his brokerage and giving back to the community. -Elysia Stobbe, Real Estate RockStar and #1 Best Selling Author of How To Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye



The Laws of Lifetime Growth

The Laws of Lifetime Growth Author Dan Sullivan
ISBN-10 9781626566477
Release 2016-05-31
Pages 168
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NEW EDITION, EXPANDED AND UPDATED Take Charge of Your Future! Growth is a fundamental human need—it is at the root of everything that gives us a feeling of accomplishment, satisfaction, meaning, and progress. In this inspiring book, Dan Sullivan and Catherine Nomura offer ten simple laws that will help you continue to grow throughout your life. Through vivid real-life stories, Sullivan and Nomura illustrate each of the ten laws and show how with just a slight shift in thinking—regardless of your age, income, or position—you can use them to maintain a fresh, innovative perspective on the world around you and unlock your greatest abilities. This second edition includes a new preface, new examples, and a self-assessment to measure your progress on each of the ten laws.



Real Estate Success in 5 Minutes a Day

Real Estate Success in 5 Minutes a Day Author Karen Briscoe
ISBN-10 193696127X
Release 2016-07-26
Pages 400
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Investing your first 5 minutes a day reading and sharpening your skills can put you on the fast track to success in your life and business. Many masters and experts have shared their wisdom through words. Learning from these experienced leaders by reading their words is how you, too, can achieve personal and professional transformation. Success is achieved by getting into action immediately and applying the principles learned. Applied knowledge leads to success. That is the beauty of author and top-performing agent Karen Briscoe s Real Estate Success in 5 Minutes a Day. You truly only have to invest five minutes a day to achieve amazing results. One of the easiest ways to develop a new habit is to attach it to an existing habit. The new activity is particularly sticky when combined with one you enjoy. So pair your inspirational reading for the day with your morning cup of tea or coffee. By combining a new behavior with an already established habit, the established habit becomes the reminder. You don t even have to think about it. The new habit becomes effortless, as there is the automatic reward associated with it. Make the decision now to become a lifelong learner and you will become one. Commit to the habit of reading one of the 365 daily chapters first thing every morning. And then identify one new concept to apply in your life and business. Success thinking, combined with success activities and success vision, creates a sweet life that truly will transform your life.



Youtility

Youtility Author Jay Baer
ISBN-10 9781101633885
Release 2013-06-27
Pages 240
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The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. From the Hardcover edition.



Maximize Your Social

Maximize Your Social Author Neal Schaffer
ISBN-10 9781118756683
Release 2013-09-06
Pages 256
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Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.



Groundswell

Groundswell Author Charlene Li
ISBN-10 9781422161982
Release 2011
Pages 332
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"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Cover, p. 2.



Digital Sense

Digital Sense Author Travis Wright
ISBN-10 9781119291749
Release 2017-01-06
Pages 304
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Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.



The Everything Store Jeff Bezos and the Age of Amazon

The Everything Store  Jeff Bezos and the Age of Amazon Author Brad Stone
ISBN-10 9781448127511
Release 2013-10-17
Pages 464
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**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything store’, offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now... Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionized manufacturing. Amazon placed one of the first and largest bets on the Internet. Nothing would ever be the same again.



11 Seconds to Success

11 Seconds to Success Author Cyrene Quiamco
ISBN-10 1633535118
Release 2017-02-14
Pages 150
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Meet the Queen of Snapchat, artist and entrepreneur Cyreneq's inspirational and instructive story shows readers how to reach for your dreams, believe in yourself and create your own career!